Rick graduated from Brigham Young University in 1973 with a Bachelor's of Arts. In 1975, he received an MBA from Indiana University. He started appraising (part time) while attending graduate school in 1973. He quickly recognized the need for organized, accurate data sources that are efficient and easy for appraisers to use. In 1980 he founded Market Data Service, LLC (MDS) to fill this need. During his 39 year career, he has achieved the MAI and SRA designations and specializes in residential related property appraisals. He has also held a real estate salesman's license for 36 years. He has served on the local MLS committee. He has been active in government relations issues. He served for 6 years on the Government Relations committee of the Appraisal Institute. He served on the Utah Appraiser Certification Board for 6 years and has also served as President of Utah Association of Appraisers. Rick and Kathy are the parents of 6 children and they have 18 grandchildren. In his spare time, he enjoys bike riding and spending time with his family.

Gentry began his appraising career in 2006, just shortly after completing a bachelor’s degree in Business Finance from Weber State University. He started as an entry level worker and learned the appraisal industry from the bottom up. While apprenticing, Gentry completed a Masters of Business Administration from Weber State University. He is a certified appraiser with the state of Utah and is a designated (SRA) member of the Appraisal Institute. Prior to appraising, Gentry was a licensed title searcher. His experience in the title industry has proven invaluable in the appraisal industry. Gentry understands the importance of business relationships and is dedicated to providing customers with a timely and accurate appraisal. He is bilingual in both English and Spanish. In his spare time Gentry enjoys running and being active in the outdoors.